Ocular Outdoors is a local outdoor gear brand (Camping,Hiking and Climbing) inspiring an active outdoor lifestyle. It sells outdoor gear, clothing and services. Besides selling products, the brand in collaboration with local adventure camps offers adventure, thrill and joy.
Design goal: A creative personal exploration developing a brand identity (logo, colour palette, and style guide), print and online advertisements.
Constraints: Being a local, small scale start-up, how can Ocular Outdoors compete with established brands that are popular in Vancouver?
Brand Style Guide
Brand: Ocular Outdoors
Concept: The logo inspires the outdoors featuring binoculars with a scalable strong silhouette. Colour Palette reflects energy, adventure, harmony with environment and revitalisation. The advertisements market the experience of adventure and thrill as product marketing strategy.
Business Card
Posters
To establish a small scale outdoor gear brand, I created three street posters representing Climbing, Hiking and Camping and a magazine advertisement layout to lure adventure seeking clientele.
Split Page Magazine Ad
Social Media Ad
Clothing tags: The eye catching illustration with bold colours represents the three types of outdoor gear offered by the brand. Each colour representing the product line.
Clothing labels
The deliverables (clothing labels, apparel wear, backpack and camping tent) are designed to invoke the outdoor adventurous experience and revitalisation to gravitate towards buying.
Brand Deliverables
Programs Used: Adobe Indesign, Adobe Illustrator, Adobe Photoshop