Utilized Adobe Illustrator & Photoshop in making motion graphic animations in Adobe After Effects for video promotion of GraphTech
For 40 years Graph Tech Guitar Labs has become an institution, producing some of the industries most innovative and reliable nuts, saddles bridge pins, bridges and pickup systems. Through patented methods and proprietary techniques, Graph Tech has designed specific tone and performance enhancements for Guitars and Ukuleles that were once impossible to achieve.
Design Goal: To develop brand identity (logo, colour palette and brand guidelines), catalog, banners, package design, branded accessories, social media, print and digital ad layouts.
Brand : GraphTech Guitar Labs
Brand Identity: Keeping in mind branding consistency and clarity of the brand created brand guidelines for the brand. Aimed at strategy designed to help people to quickly identify and experience the brand products and services. Using Adobe Illustrator created illustrations of different products designed and manufactured for by the company the cover page.
Created an infographic layout for a clear understanding of marketing strategy of the brand.
Brand Guidelines booklet made in Adobe InDesign
NAMM Show: The NAMM Show2023 is an annual event in the United States that is organized by the National Association of Music Merchants (NAMM), who describe it as "the industry’s largest stage, uniting the global music, sound and entertainment technology communities.
Promotional Prints: With consistency in branding, promotion of technical and innovative products highlighting their functionality in performance and tuning. Created banners, T-shirts, business cards, booth design, and catalog for NAMM Show.
NAMM Show2023 GRAPHTECH booth design layout
NAMM Show2023 GRAPHTECH booth design layout
Banners
T-shirts
Business Cards
NAMM Show2022 GRAPHTECH booth design layout
NAMM Show2022 GRAPHTECH booth design layout
Graphtech Catalogue Layout Design 2022 Edition
Digital & Print catalog
Graphtech Editable Pdf Guitar Product List Tag created for guitar shops in New Zealand: Inspired by the island life.
Black Friday Campaign: Inspired by Friday the 13th created Black Friday Campaign offering 13% percent discount on all GraphTech products. Created web banners, e-blasts, newsletters and social media promos.
Website Banner
e-Blast
Instagram - 3 tile display
PACKAGE DEIGN: Ratio Package Design Inserts - detailed description of the products inside the package according to customers guitar requirements.
Guitar Ratio Machine Head Insert
Bass Guitar Ratio Machine Head Insert
Ukulele Ratio Machine Head Insert
Invisomatch Mounting Plates Insert
Web Page Deign: Website Page Design for Sub-brand RATIO
Cheat Sheets for the sales team: detailed description of the Ratio products to sell to the clients with famous Artist Reviews
Sub Brand: Introducing new sub-brand in the Ukulele market, created brand guideline.
